Todd Storch speaks the truth about the changing media landscape and the advent of WIFM:

Now, consumers have the choice of what and when.

Having the choice of “when” is more powerful that just the choice of “what”.

So, we (consumers) are becoming program directors of our own station, WIFM. What, and When is In it For Me?

This entry was posted on Wednesday, July 20th, 2005 at 9:45 pm and is filed under Media, People. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.