I thought this was an interesting find. coBRANDit launches as the first “open source” ad agency focused on creating a network of creative individuals who create real life documentary style experiences with brands. The goal is to create a platform that “brand sponsors can introduce new ideas and products in exchange for documentary video and authentic creativity.” If you think you have something cool, submit it, they pay $50 per accepted submission.

“We believe that people like you know more about brands and lifestyle than the big marketing conglomerates do.

We believe that reality is more interesting than fantasy.

We believe the media landscape is changing, and we invite you to participate. So get out your video camera, and when it comes to your favorite stuff….don’t just consume it: coBRANDiT”

per Steve Rubel.

This entry was posted on Thursday, July 28th, 2005 at 5:47 pm and is filed under Media, Marketing, People. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.