This is pretty slick, a new app dubbed “immedi.at.” A trick new app that offers instant message alerts for any RSS or Atom enabled content you are interested in. Certainly an interesting way to be alerted to fresh content on a favorite feed.
Use immedi.at to be notified instantly when:
* news on a certain topic is posted
* your competitor does something of interest
* something interesting happens with a favorite sports team
* your name or company is written about
* you receive new email
Check it out - a simple addition to your bookmarks (no installation required) allows you to tag or “monitor” sites when you come across something you want to stay up on. For example, I scrolled to one of my favorite online marketing blogs - which offers me timely, informative and highly relative content continously. When I get to the site I hit the “monitor this” button and pick a IM service, type in my username, and I am done. Now when there are new posts I am instant messaged on that particular account. Simple, but cool.
per the ever cool Tim Yang