The new episode of ROI Radio is up. This episode features a discussion with Mike Spataro, the VP of Intermediary Marketing and Sales for Visible Technologies. Prior to Visible, Mike lead the interactive teams for Interpublic’s two largest PR agencies Weber Shandwick Worldwide and Golin Harris. Mike was the guy who brought the original Disney podcast opportunity to the table, as well as GM, Verizon Wireless among many others. We talk alot about some of those early corporate podcast experiences, as well as learn about some of the interesting things the folks at Visible Technologies are doing with their products TruView and TruCast. Check out the podcast.
Speaking of podcasting and content creation, next week I am off to NYC for Ad Tech and then up to Boston for the MITX Awards gala. I am planning on bringing the recording gear and hope to link up with several folks to get some good interviews recorded for what I hope to be at least 2-3 future ROI Radio’s. Drop me a line if your going to be up and around.