Rockstar Advertising Themes

by Greg Cangialosi on June 1, 2007

Earlier this year I sat down with Keith, our guru designer, and Jarrod from our kick ass PR firm, and came up with a series of ads that had a theme around marketing like a “Rockstar.” We ran with this in early February and started our campaign on Marketing Vox’s website. The concept also stemmed from the fact that we had won a great new account, Signatures Network, who works with over 150 of the worlds most popular rock stars.

Currently, our platform is pumping out emails for Justin Timberlake, Ozzy Osbourne, Tom Petty, Def Leppard, Motley Crue and ZZ Top just to name a few. We are obviously pretty psyched about it. So we decided to build an ad campaign around getting folks to “email like a rockstar.” You can see one of our ads below:

Back in March we also went to the Marketing Sherpa Email Summit and exhibited. In the event brochure we took out a half page ad which had the similar message. You can see that here.

So why the blog? Well I think everyone hates to see when their ideas and concepts are hijacked. In particular ideas around marketing and advertising. We first saw a similar theme with a web analytics company do an ad mentioning being a “rock star.” We all laughed and brushed it off, but recently, very recently a direct competitor in our very specific industry of email marketing service providers, has based the theme of their website and their current ad campaign on “achieving rockstar status” and how their app turns people into “marketing rockstars.”

Its sad to see the lack of originality out there for new campaigns. Sorry to call it out like this guys and gals, but I have to. We came up with and implemented the “Email Like a Rockstar” concept and campaign.

Can we please try to respect each others creativity just a little bit?

{ 2 comments… read them below or add one }

bicyclemark June 2, 2007 at 9:40 am

wait a minute.. you got the rockstar idea from…. ROCKSTARS! wheres that quote… about there being no new ideas, just old one’s with a new twist? im sure its quote.. Im too lazy to look it up.


Greg June 3, 2007 at 3:48 am

Mark…. yeah, I am sure we weren't the first to use "rockstar" in an ad theme at all… BUT c'mon, a direct competitor regurgitating almost our exact theme 2 months later. Weak.



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