Earlier this year I sat down with Keith, our guru designer, and Jarrod from our kick ass PR firm, and came up with a series of ads that had a theme around marketing like a “Rockstar.” We ran with this in early February and started our campaign on Marketing Vox’s website. The concept also stemmed […]

Below, are some of my thoughts around what I would classify as a “basic” marketing 2.0 framework. I am writing on this topic as I begin to think through the presentation I will be giving in July at the edu Web Conference.

In a very dynamic and ever changing landscape of web 2.0 and social […]

With all of the excitement this week, I realized I didn’t post about the latest ROI Radio which went up this week. On the latest episode I have a conversation with Tim Bourquin, CEO & Founder of TNC New Media, producers of the Podcast & New Media Expo and many other excellent events and podcasts. […]

I have arrived in the lovely city of San Francisco for the first time ever. Among being here for the first time ever, its actually the first time I will be in California and not have to go straight to a meeting, speak at an event or attend a conference.

I am here to speak […]

I will be speaking on a panel at this years Podcast and New Media Expo on Friday September 28th in Ontario, CA. The panel is dubbed “Metrics in New Media: Showing Results and Judging Success ” and as of today’s date I will be participating with Paul Vogelzang of Porter Novelli / Mommycast, and Matt […]

I am pretty psyched to announce that we have completed a massive infrastructure upgrade at Blue Sky Factory, Inc. Ken Pfeiffer our new senior architect and software developer spearheaded a complete overhaul of the hardware platform that Publicaster runs on. Just take a look at those grins below

As we say in the […]

In an attempt to play a little “catch up” I posted two ROI Radio’s this week. This past Wednesday I posted my discussion with Christine Burke who is the Vice President of Corporate Sales for L’Occitane. It was a great change of perspective having a discussion from the client or company point of view […]

We just launched the April edition of Factory Direct, our monthly email newsletter. Kudos to the staff once again for cranking out some great original content on the topics of “transactional emails” and email “personalization.” Here are some of the highlights of this months featured articles:

Enhanced Transactional Emails:
by Tim Barton

“There is an interesting irony that […]

Today was power packed with some ROI Radio goodness. After a little over a month hiatus from recording, I am happy to say that Andy and I knocked out three episodes today. One of them included a “shotgun” ROI Radio, where we randomly rang up Mr. Croncastic himself Kris Smith, who did a five minute […]

Clive Thompson busts out an awesome quote in this months edition of Wired. In his cover article dubbed “The See-Through CEO,” he talks about how the future of business success is to become “radically transparent” to the world. In a reference to how quickly a company or individuals reputation is “quantifiable, findable, and totally unavoidable,” […]