Archive for the 'Marketing' Category

Trailer Crashing

Sunday, August 7th, 2005

For those of you who enjoyed Wedding Crashers, you will get a kick out of this. On the Wedding Crasher’s website you can create your own personalized trailer using a photo of yourself or you and a friend, or anyone for that matter. My mother sent me a link this am with a trailer that […]

Talking Wine Labels

Wednesday, August 3rd, 2005

This is an interesting idea that I came across on Iconoculture. Italy‚Äôs Modulgraf Printing is releasing a wine label that will transmit audio information about wine. The concept works very much like a museum tour or a city tour. Wine purchasers can listen to information about a wine’s origin, what foods it will go […]

coBRANDit

Thursday, July 28th, 2005

I thought this was an interesting find. coBRANDit launches as the first “open source” ad agency focused on creating a network of creative individuals who create real life documentary style experiences with brands. The goal is to create a platform that “brand sponsors can introduce new ideas and products in exchange for documentary video and […]

The Rise of Podcasting

Tuesday, July 19th, 2005

Mark Kingdon, CEO of Organic, writes an interesting piece today for his ClickZ column titled “Changing Channels and the Rise of Podcasting.” He talks about how marketers are beginning to embrace the medium:

“The market is very, very new, but early-adopter advertisers are jumping in relatively quickly, testing a variety of formats and ideas.”

We have […]

The iPod Flea

Wednesday, July 13th, 2005

More great iPod fun, if you haven’t seen this one yet make sure you check it out :-) Introducing the iPod Flea, the worlds smallest mp3 player! per adrants.

Performance Podvertising

Sunday, July 10th, 2005

This is a very interesting concept by an Orlando based start up who is attempting to create a performance based ad model for podcasters. Check them out at PodcastSPOTS. The idea is to give podcasters a way to generate revenue from their content and also be able to use podsafe music in their creations, the […]

Power of the Niche

Tuesday, June 7th, 2005

I would like to point out a prime example of how blogging can work wonders for a small niche business. My cousin recently turned me onto Thomas Mahon’s weblog entitled English Cut. Thomas is a bespoke tailor from London’s Savile Row who has transformed his business by regularly posting on his weblog. A veteran in […]

Store Wars

Saturday, May 21st, 2005

In celebration of the new Star Wars movie doing ever so well at the box office this weekend, I thought I would share an absolutely hysterical find, with a strong message, courteousy of my cousin. Behold “Grocery Store Wars” brought to you by the Organic Trade Association in conjunction with Free Range Studios.

Check it […]

Speaking Engagements & Travel

Friday, May 20th, 2005

I am actually in the midst of a rather busy speaking engagement and travel season, and the topic across the board is email marketing. I just finished the PRSA talk in Jacksonville, FL, and next week on Wednesday, I will be speaking to a group of Marketing Executives in the Baltimore metro area.

The […]

Touchdown Jacksonville

Thursday, May 19th, 2005

Greetings from sunny Jacksonville, Fl. I am here to speak to the North Florida Chapter of the Public Relations Society of America about the power of using email marketing with PR campaigns. This is one of my favorite presentations since some of my earliest work in online marketing began with PR firms.

On a personal […]