Ad Agencies in the Dark?

David Kiley in his Businessweek blog posting today on Podvertising:

“Think of it: young creatives at ad agencies writing two and three minute stories unbridled by the 30-second or 60-second format or the FCC. It could be great. One problem, though. Today, I asked two big-time creative directors, each at huge, creative ad agencies, what they thought of my idea. You know what they said…”What’s a podcast?”

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