Mark Cuban has added a second post on his BlogMaverick in reponse to the feedback and comments he received on his initial post where he discusses why he thinks the podcasting phenomenon will run its course and not be economically viable, stating:
“Creating your own podcast and trying to make a business out of it is a mistake.”
On this follow up post, Cuban goes through a list of how he sees podcasting playing out in the mainstream, ending with:
“..in about 3 years, the Podcast phenomena will have run its course and will just be a normal part of the digital media landscape.”
Interesting words from a guy who knows business, and has plenty of experience in content distribution over the internet. I have no great insights myself into how it will exactly pan out, but I do think that there will be a healthy amount of sponsored and subscription based podcasts in the very near future. I think there is some obvious merit to what Cuban states, but I think I am a little more bullish on podcasting than he.