I just posted the ROI Radio interview with Dave Kawalec and Matt Snodgrass of global PR powerhouse Porter Novelli. Matt and Dave are riding the edge of the podcasting medium, implementing and measuring strategies across the Porter client base, from podcast sponsorship to outreach, they are covering a lot of ground.

Listen in as we talk about podcast measurement, the various ways businesses are using the medium and how Dave and Matt are bringing value to the client base at Porter Novelli.

Check out the direct download here.

Subscribe to ROI Radio in iTunes with one click.

This entry was posted on Sunday, December 17th, 2006 at 1:19 pm and is filed under Podcasting, Media, Marketing, Business, Trends, Technology, Friends, People, Ideas. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Tags: roiradio, podcasting, technology, marketing, media, onlinemarketing, onlinemedia, davekawalec, mattsnodgrass