I just posted the ROI Radio interview with Dave Kawalec and Matt Snodgrass of global PR powerhouse Porter Novelli. Matt and Dave are riding the edge of the podcasting medium, implementing and measuring strategies across the Porter client base, from podcast sponsorship to outreach, they are covering a lot of ground.
Listen in as we talk about podcast measurement, the various ways businesses are using the medium and how Dave and Matt are bringing value to the client base at Porter Novelli.
Check out the direct download here.
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