I, like most people, have a few theories that I feel rather strongly about. For those of you in business, sales or marketing, one of my theories that keeps ringing true over and over again, is that its always better to try and CLOSE a deal on a Friday. It doesn’t matter whether its an […]

Things are certainly moving and shaking over at Blue Sky Factory, Inc. While we are currently looking for rock stars in a few different areas, our most immediate need is in our technology department. Oddly enough, I never posted any of our open job positions before on this blog, so I figured I would give […]

I am psyched, Gio and crew over at Dexterity Media, have officially added ROI Radio to the MediaSwamp Podcast Network. The Swamp has grown out over the past couple of years, now featuring almost 20 unique and different audio and video podcasts. I am psyched to be a part of their growing network of content. […]

I will be speaking on a panel at this years Podcast and New Media Expo on Friday September 28th in Ontario, CA. The panel is dubbed “Metrics in New Media: Showing Results and Judging Success ” and as of today’s date I will be participating with Paul Vogelzang of Porter Novelli / Mommycast, and Matt […]

I am pretty psyched to announce that we have completed a massive infrastructure upgrade at Blue Sky Factory, Inc. Ken Pfeiffer our new senior architect and software developer spearheaded a complete overhaul of the hardware platform that Publicaster runs on. Just take a look at those grins below

As we say in the […]

In an attempt to play a little “catch up” I posted two ROI Radio’s this week. This past Wednesday I posted my discussion with Christine Burke who is the Vice President of Corporate Sales for L’Occitane. It was a great change of perspective having a discussion from the client or company point of view […]

We just launched the April edition of Factory Direct, our monthly email newsletter. Kudos to the staff once again for cranking out some great original content on the topics of “transactional emails” and email “personalization.” Here are some of the highlights of this months featured articles:

Enhanced Transactional Emails:
by Tim Barton

“There is an interesting irony that […]

Today was power packed with some ROI Radio goodness. After a little over a month hiatus from recording, I am happy to say that Andy and I knocked out three episodes today. One of them included a “shotgun” ROI Radio, where we randomly rang up Mr. Croncastic himself Kris Smith, who did a five minute […]

Clive Thompson busts out an awesome quote in this months edition of Wired. In his cover article dubbed “The See-Through CEO,” he talks about how the future of business success is to become “radically transparent” to the world. In a reference to how quickly a company or individuals reputation is “quantifiable, findable, and totally unavoidable,” […]

I am a bit late to the game but I am in. You can hit me on Twitter right here. Become a “follower” of mine, and I will follow you