Hats off to our friends in Australia at Freshview for spearheading the launch of the Email Standards Project. This is an important movement and one that all email marketers and particularly those on the design side should embrace and participate in.
The Email Standards Project is about working with email client developers and the design community to improve web standards support and accessibility in email. The project was formed out of frustration with the inconsistent rendering of HTML emails in major email clients.
Our mission is to drive the use and support of web standards in email, working with email client developers to ensure that emails render consistently. This is a community effort to improve the email experience for designers and readers, and we’d love your help.
You can check out the site here, and the ESP blog here. Good stuff.
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