Below, are some of my thoughts around what I would classify as a “basic” marketing 2.0 framework. I am writing on this topic as I begin to think through the presentation I will be giving in July at the edu Web Conference.

In a very dynamic and ever changing landscape of web 2.0 and social […]

With all of the excitement this week, I realized I didn’t post about the latest ROI Radio which went up this week. On the latest episode I have a conversation with Tim Bourquin, CEO & Founder of TNC New Media, producers of the Podcast & New Media Expo and many other excellent events and podcasts. […]

Today, at Blue Sky Factory we announced that we have acquired RSSFWD (www.rssfwd.com). For those of you who aren’t familiar with RSSFWD, it is a web based service that allows anyone to subscribe to any RSS feed via their email address. An example is on the side bar of this blog. The press release that […]

I am psyched that Frank Gruber and crew have decided to put on Tech Cocktail DC on Thursday May 17th at MCCXXII.

Ever since Frank and Eric Olsen started Tech Cocktail in Chicago, its made me think about the lack of unique tech networking events that we have in the area. Sure we have decent events […]

Things are certainly moving and shaking over at Blue Sky Factory, Inc. While we are currently looking for rock stars in a few different areas, our most immediate need is in our technology department. Oddly enough, I never posted any of our open job positions before on this blog, so I figured I would give […]

I am psyched, Gio and crew over at Dexterity Media, have officially added ROI Radio to the MediaSwamp Podcast Network. The Swamp has grown out over the past couple of years, now featuring almost 20 unique and different audio and video podcasts. I am psyched to be a part of their growing network of content. […]

I will be speaking on a panel at this years Podcast and New Media Expo on Friday September 28th in Ontario, CA. The panel is dubbed “Metrics in New Media: Showing Results and Judging Success ” and as of today’s date I will be participating with Paul Vogelzang of Porter Novelli / Mommycast, and Matt […]

I am pretty psyched to announce that we have completed a massive infrastructure upgrade at Blue Sky Factory, Inc. Ken Pfeiffer our new senior architect and software developer spearheaded a complete overhaul of the hardware platform that Publicaster runs on. Just take a look at those grins below

As we say in the […]

In an attempt to play a little “catch up” I posted two ROI Radio’s this week. This past Wednesday I posted my discussion with Christine Burke who is the Vice President of Corporate Sales for L’Occitane. It was a great change of perspective having a discussion from the client or company point of view […]

We just launched the April edition of Factory Direct, our monthly email newsletter. Kudos to the staff once again for cranking out some great original content on the topics of “transactional emails” and email “personalization.” Here are some of the highlights of this months featured articles:

Enhanced Transactional Emails:
by Tim Barton

“There is an interesting irony that […]