Here is where things have escalated in regards to RSS: Robert Scoble on a recent post where he talks about how he “ripped the head off a coworker” for not having an RSS feed one of Microsoft’s new product websites. Quote Scoble:
“Sorry, if you do a marketing site and you don’t have an RSS feed today you should be fired.
I’ll say it again. You should be fired if you do a marketing site without an RSS feed.
Saying that RSS is only for geeks today is like saying in 1998 that the Web was only for geeks.“