For those of you who enjoyed Wedding Crashers, you will get a kick out of this. On the Wedding Crasher’s website you can create your own personalized trailer using a photo of yourself or you and a friend, or anyone for that matter. My mother sent me a link this am with a trailer that had my father’s headshot as Vince Vaughn…. needless to say I was laughing my ass off!
This is definitely a nice little viral marketing element in action.