Trailer Crashing

For those of you who enjoyed Wedding Crashers, you will get a kick out of this. On the Wedding Crasher’s website you can create your own personalized trailer using a photo of yourself or you and a friend, or anyone for that matter. My mother sent me a link this am with a trailer that had my father’s headshot as Vince Vaughn…. needless to say I was laughing my ass off! :-)

This is definitely a nice little viral marketing element in action.

One Response to “Trailer Crashing”

  1. K. Todd Storch Says:

    Couldn’t agree more! It is great viral marketing because it extends the brand of the movie.

    It isn’t some cheesy game or contest. It puts you in the movie in a very funny, humorous, relevant way; the trailer.

    I must of traded 4 or 5 of them 2 weeks before the movie came out!


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