Trailer Crashing
For those of you who enjoyed Wedding Crashers, you will get a kick out of this. On the Wedding Crasher’s website you can create your own personalized trailer using a photo of yourself or you and a friend, or anyone for that matter. My mother sent me a link this am with a trailer that had my father’s headshot as Vince Vaughn…. needless to say I was laughing my ass off!
This is definitely a nice little viral marketing element in action.
August 8th, 2005 at 10:20 pm
Couldn’t agree more! It is great viral marketing because it extends the brand of the movie.
It isn’t some cheesy game or contest. It puts you in the movie in a very funny, humorous, relevant way; the trailer.
I must of traded 4 or 5 of them 2 weeks before the movie came out!
Todd