This weeks ROI Radio is up. We got a little distracted last night with the Super Bowl This week I talk with Owen Hannay, President & CEO of Slingshot, an agency based in Dallas, TX. Slingshot sports a great domain www.davidandgoliath.com , and does incredible work for Jack Daniels, Greyhound and Woodford Reserve, (a delicious bourbon that Ned Bryant from Slingshot introduced me to the last time I was in Dallas) among many other great clients.

Owen and I have an interesting conversation around the future of the ad agency and the need to embrace what he calls the “Multi-dexterous Creative Generation.” A new breed of creative super stars that are shaping the future of the media plan with multi-disciplinary approaches, and out of the box thinking. We discuss Owen’s five rules to attract, develop and retain this new generation of creatives. Check it out.

Download the direct mp3 here. Subscribe to the RSS feed here. Subscribe via iTunes here.

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Tags: roiradio, slingshot, owenhannay, marketing, advertising, creative, multidexterous, creativedirector, design, onlinemarketing