This weeks ROI Radio is up. We got a little distracted last night with the Super Bowl This week I talk with Owen Hannay, President & CEO of Slingshot, an agency based in Dallas, TX. Slingshot sports a great domain www.davidandgoliath.com , and does incredible work for Jack Daniels, Greyhound and Woodford Reserve, (a delicious bourbon that Ned Bryant from Slingshot introduced me to the last time I was in Dallas) among many other great clients.
Owen and I have an interesting conversation around the future of the ad agency and the need to embrace what he calls the “Multi-dexterous Creative Generation.” A new breed of creative super stars that are shaping the future of the media plan with multi-disciplinary approaches, and out of the box thinking. We discuss Owen’s five rules to attract, develop and retain this new generation of creatives. Check it out.
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