I just posted this weeks ROI Radio which features a 51 minute conversation with Giovanni Gallucci, the President and COO of Kinetic Results. Check out the podcast, as Gio and I have an interesting discussion around social media, what it means for business, how organizations can use it effectively and ineffectively. We also dig […]

ROI Radio is up and rolling in 2007, as the first episode went live this morning. To kick off the year I have Craig Danuloff, President of Commerce 360 join me in a conversation around the issues companies face as they decide between handling their online marketing strategy and execution in house or out […]

Chad White writes a really good blog called “RetailEmail.Blogspot”, where he focuses on tracking the email marketing for the largest e-tailers. Living and breathing email marketing on a daily basis, I truly appreciate the time, energy and insight he offers to our industry. Chad is also the retail partner for the Email Experience Council. Today, […]

Happy New Year! I wish all of you a happy, healthy and prosperous 2007! I always enjoy the beginning of a new year. You get to reset, renew and refocus on many different levels. 2007 is here, and we all get to make of it what we will. With that, here are just […]

I have to get back into the habit of writing again. Yes, the habit of writing. I have to do this for a number of reasons, but the primary one above all is because writing truly is a best practice. Simply put, writing forces you to think, and in the end, the more you write, […]

I think it goes without saying that time has really been flying by. At least for myself and most of the people I have been speaking with, everyone seems to be having the same experience with time. 2006 is coming to a quick close and 2007 will be here soon.

December brings lots of good […]

I will be speaking next month, December 7th in Boston at MITX’s CEO Roundtable. The subject of my session will be “Enhancing your business with effective email marketing.” I am really looking forward to the event, as this will be a new format for me. Smaller group, very focused content, and most importantly no “death […]

The new episode of ROI Radio is up. This episode features a discussion with Mike Spataro, the VP of Intermediary Marketing and Sales for Visible Technologies. Prior to Visible, Mike lead the interactive teams for Interpublic’s two largest PR agencies Weber Shandwick Worldwide and Golin Harris. Mike was the guy who brought the original Disney […]

Here is an interesting article on how some of the largest talent agencies are beginning to see the opportunity of web video talent. From this past weekend’s NY Times:
“One of Hollywood’s top five talent agencies has created an online unit devoted to scouting out up-and-coming creators of Internet content — particularly video — and finding […]

I just posted the second episode of ROI Radio where I talk with Clarence Wooten, CEO of Collective X. We talk about social networking, return on involvement and his experiences as a serial extrepreneur. Check it out.