Here we go - the morphing of the on-demand medias. TiVo has just announced that it will offer up the popular videoblog Rocketboom in its show directory. Served up fresh daily, will be Rocketbooms 3 minute spin on strange and unique topics of the day.
Wow though… what does this mean? TiVo, the mainstream, on-demand technology company linking up with a pioneering videoblogging unit from NYC? The program TiVo is experimenting with is dubbed the “TiVo Video Download Trial” and seems to be set up for just this type of experimentation. Whats next? Will Tivo and the other mainstream on-demand providers start to open up different channels to the popular homegrown medias? Discuss….
Through reading the news on TiVo’s site - one of the really interesting points about Rocketboom, is its production costs (or lack of):
“Rocketboom is created with a consumer-level video camera, a laptop, two lights and a map with no additional overhead or costs. Also, Rocketboom is distributed online, all around the world and on demand, and thus has a much larger potential audience than any TV broadcast. However, Rocketboom spends $0 on promotion, relying entirely on word-of-mouth, and close to $0 on distribution because bandwidth costs and space are so inexpensive. Schedule: 3-5 minute episodes, released Monday - Friday.”
As mentioned in a previous post, I have recently become the proud new owner of a TiVo system (and helped out a great charity along the way), I plan on setting it up tonight or tomorrow and will be sure to tune into Rocketboom via my telly. I used to be a daily viewer of Rocketboom, maybe now via Tivo and watching it on the big screen, it will make its way back in my daily media routine. If you haven’t checked out Rocketboom yet, be sure to check Amanda Congdon and her whacky world out.