Earlier this year I sat down with Keith, our guru designer, and Jarrod from our kick ass PR firm, and came up with a series of ads that had a theme around marketing like a “Rockstar.” We ran with this in early February and started our campaign on Marketing Vox’s website. The concept also stemmed […]

Below, are some of my thoughts around what I would classify as a “basic” marketing 2.0 framework. I am writing on this topic as I begin to think through the presentation I will be giving in July at the edu Web Conference.

In a very dynamic and ever changing landscape of web 2.0 and social […]

Today, at Blue Sky Factory we announced that we have acquired RSSFWD (www.rssfwd.com). For those of you who aren’t familiar with RSSFWD, it is a web based service that allows anyone to subscribe to any RSS feed via their email address. An example is on the side bar of this blog. The press release that […]

I, like most people, have a few theories that I feel rather strongly about. For those of you in business, sales or marketing, one of my theories that keeps ringing true over and over again, is that its always better to try and CLOSE a deal on a Friday. It doesn’t matter whether its an […]

I will be speaking on a panel at this years Podcast and New Media Expo on Friday September 28th in Ontario, CA. The panel is dubbed “Metrics in New Media: Showing Results and Judging Success ” and as of today’s date I will be participating with Paul Vogelzang of Porter Novelli / Mommycast, and Matt […]

In an attempt to play a little “catch up” I posted two ROI Radio’s this week. This past Wednesday I posted my discussion with Christine Burke who is the Vice President of Corporate Sales for L’Occitane. It was a great change of perspective having a discussion from the client or company point of view […]

We just launched the April edition of Factory Direct, our monthly email newsletter. Kudos to the staff once again for cranking out some great original content on the topics of “transactional emails” and email “personalization.” Here are some of the highlights of this months featured articles:

Enhanced Transactional Emails:
by Tim Barton

“There is an interesting irony that […]

Today was power packed with some ROI Radio goodness. After a little over a month hiatus from recording, I am happy to say that Andy and I knocked out three episodes today. One of them included a “shotgun” ROI Radio, where we randomly rang up Mr. Croncastic himself Kris Smith, who did a five minute […]

Clive Thompson busts out an awesome quote in this months edition of Wired. In his cover article dubbed “The See-Through CEO,” he talks about how the future of business success is to become “radically transparent” to the world. In a reference to how quickly a company or individuals reputation is “quantifiable, findable, and totally unavoidable,” […]

On July 24th at the edu Web Conference in Baltimore, MD, I am going to be presenting a new talk that I am putting together titled “From Inbox to iPod: Meshing Today’s Social Media Elements into the Marketing Strategy.”

In most of the talks that I participate in, I often speak on one “spoke” of the […]