Archive for the 'Marketing' Category

The Wizmark

Tuesday, March 20th, 2007

Iconoculture covers the new advertising trend dubbed the “Wizmark,” an “interactive urinal communicator.” The Wizmark is used to target ads to the very specific, male audience. Their site outlines their basic value proposition:

An idea so original, it has everyone talking. Wizmark is based on one unwritten rule of men’s room etiquette; when using a […]

Upcoming Speaking Engagements

Wednesday, March 14th, 2007

I just accepted two speaking engagements that sign me up for a doubleheader to the west coast this coming May. This time, I am headed a little further north than usual, San Francisco and San Jose. If your in the bay area and in the online / interactive marketing space, come check out these events. […]

Entrepreneurship Week 2007

Saturday, February 24th, 2007

In case you didn’t know, today marks the kick off of Entrepreneurship Week, a Kaufmann Foundation supported and sponsored national event starting today Feb 24th through March 3rd. Entrepreneurship Week is a collection of thousands of activities across the country that are:

“designed to stimulate on-going interest from individuals and organizations serving as an educational kick-start […]

Converting Sales

Tuesday, February 20th, 2007

Ian Landsman brewed up an awesome post on 10 ways to convert customers into sales. I have been following Ian’s blog and the launch of HelpSpot since the beginning, and I always enjoy reading about entrepreneurs and the lessons they learn. Ian talks, in particular, about how some key actions on a company’s part can […]

Michael Geoghegan on ROI Radio

Monday, February 19th, 2007

This weeks episode of ROI Radio features a chat with Michael Geoghegan, Co-Founder / CEO of Gigavox Media. Michael and I had a chance to sit down at last weeks Podcast Academy between sessions and catch up on all of the latest and greatest. We talk about IT Conversations, the first and still the […]

Podcast Academy V: Duke University

Wednesday, February 14th, 2007

We are having a good time down here in Durham, NC at Podcast Academy V at Duke University. The folks down here at Duke are VERY much pioneering the shifting media landscape and on the edge of using podcasting as a medium in the academic environment. They definitely have the required “champions” to move their […]

New ROI Radio: Tim Barton, Blue Sky Factory, Inc

Tuesday, February 13th, 2007

I just posted (a day late) the latest ROI Radio Podcast. This week, our very own Tim Barton, the VP of Business Development from Blue Sky Factory, Inc joins me in the studio for a conversation. A little bit of a change of pace this time, and I must say after months of call-in interviews, […]

ROI Radio: Owen Hannay, Slingshot

Monday, February 5th, 2007

This weeks ROI Radio is up. We got a little distracted last night with the Super Bowl :-) This week I talk with Owen Hannay, President & CEO of Slingshot, an agency based in Dallas, TX. Slingshot sports a great domain , and does incredible work for Jack Daniels, Greyhound and Woodford Reserve, (a […]

How Not To Sell

Saturday, February 3rd, 2007

As a business owner, I am always “selling.” Selling our product, our services, our company, our brand. It is a skill that no one ever trained me on, and something that I never attended a class or a seminar on, etc.. Selling is something that I have been able to establish a knack for on […]

Queso Compuesto TV Launches

Tuesday, January 30th, 2007

My good buddy Giovanni Gallucci just launched his new video podcast dubbed Queso Compuesto TV. Gio posted his first show this week which features a bunch of interviews from industry leaders at the recent Search Engine Watch LIVE in Dallas, TX. Gio has been producing the Queso Compuesto audio podcast for a while. It’s great […]