Archive for the 'Business' Category

Modeling Word of Mouth Marketing

Tuesday, December 13th, 2005

They say one of the most powerful marketing mediums is word of mouth. The friendly dialouge that begins within some core social networks, friends telling friends, and then spreads from there. Very powerful indeed. Think about how many things you have tried because it came via the recommendation of a friend. A book you may […]

Rocketboom on Tivo

Monday, December 12th, 2005

Here we go - the morphing of the on-demand medias. TiVo has just announced that it will offer up the popular videoblog Rocketboom in its show directory. Served up fresh daily, will be Rocketbooms 3 minute spin on strange and unique topics of the day.

Wow though… what does this mean? TiVo, the mainstream, […]

In the Press: The Sun on Corporate Podcasting

Sunday, December 11th, 2005

Jamie Smith Hopkins writes a great piece in today’s Baltimore Sun Business section on how corporations are jumping on the podcasting bandwagon. I am quoted in regards to my work on the Disney, GM and Verizon Wireless podcasts. Jamie did great research and covered a lot of the various angles that are driving the growth […]

Text Pay Me

Saturday, December 10th, 2005

This is really cool. Trailing along the likes of PayPal’s simple model of sending or receiving money to anyone with an email address, a new service called TextPayMe is taking it to the next level, by launching a new secure mobile payment solution. Yes, text message your payment to someone. Definitely different, but in the […]

Interesting Employment Tactic

Saturday, December 10th, 2005

Here is one of the more unique ways I have seen someone try to get a job at a company, check out - a weblog that was started by a Google employee hopeful. The author does not reveal his or her name, but makes contact via email simple at [email protected]. The blog contains posts […]

Ex- Googlers: A Gathering

Sunday, December 4th, 2005

I ran across a short article in today’s Baltimore Sun about - a blog by two ex-Google employees. Interesting read for sure. Check it out.

“at Google, if I were to rate people on general smartness I would have put myself in the bottom 25%. It was pretty much the first time in my life […]

The Ubiquitous RSS

Saturday, December 3rd, 2005

I had breakfast with a client yesterday who runs a very large interactive practice that services fortune 100-1000 companies. Over the course of the meal, we discussed email marketing, podcasting, blogging, and RSS, mainly the current state of each but more importantly where its all going. We also talked about how interested his clients […]

Boston, BIMA & Charity Goodness

Friday, December 2nd, 2005

This has been a truly wild week. I just returned from Boston, where I attended the 5th Annual Boston Interactive Media Association/Yahoo! Charity Gala. The event was held at the Four Seasons hotel in the Back Bay area of the city. The BIMA crew did an excellent job with planning and promoting, and the event […]

The Pay Per Call Connection

Friday, November 25th, 2005

Keeping up with their intense schedule of various product launches almost every week, Google has just released an extension of the popular AdWords program. The new service offers a Pay Per Call model, whereby advertisers can connect directly with prospects by offering a small phone icon on their text ads. Once the prospect clicks on […]

Fat File Storage

Thursday, November 17th, 2005

The growth and hype around podcasting just doesn’t seem to be slowing down at all. The demand and growth of consumer generated media is growing at astounding rates. Just like the rapid fire growth of blogs, the recent shift to audio and video content is driving hosting and media storage models to change as well. […]